3 Tips to Increase the Life Expectancy of Your Content

Go Green, Evergreen that is! 3 steps you can take to ensure you are Creating Evergreen Content!

Writing a regular stream of fresh articles is critical to your article marketing (or blogging) success. However, it’s also important to make your articles as “evergreen” as possible, with content that stays fresh and useful long after you publish it. Being sensitive to how your articles could be read in the upcoming years will help keep them from eventually becoming stale, irrelevant pieces of text.

Most publishers that you are trying to attract with your articles prefer evergreen content as well, for a very clear reason. Evergreen content makes your articles (or postings) more useful to their readers for a longer period, and they can spend less of their own time pulling out stale content. So if done correctly, your articles might live on for years and years on a publisher’s website..

How to write timeless, evergreen content

So, How Many Blogs Are There, Anyway?

At Hat Trick Associates, we are often asked by those interested in web content creation about the number of blogs that are currently being followed, or have significant readerships. No one wants to feel as if what they are writing won't be read by anyone online, or the time and resources they are spending on their blog is wasted effort.

Have you ever wondered how many blogs there are in 2010? Perhaps like some you have thought that there are just too many current blogs for you to even bother with creating your own, or to build a following for what YOU have to say? The answer is simple: YES, you should create a blog!

First, it should be noted that search engine optimization strategies and best practices can help tilt the field into your favor. Employing good SEO tactics can provide even the smallest business owner or part-time blogger with the tools that they need to compete online with some of the largest companies around. And because of low (or non-existent) barriers to entry, anyone can begin blogging.

It should also be noted that many of those blogs that exist today, won't be around tomorrow! Apathy, shifts in time and resources, companies that go out of business and other personnel moves effectively "kill" thousands of blogs every year! And just because there are established leaders within your field, that doesn't mean that your voice should be any less insightful or valuable to potential readers. And what if you don't have the time or resources to write your own professional blog? Companies like Hat Trick Associates exist to help give a voice to your organization, and allow you to begin establishing you and your company as the kind of "trusted experts" that every business strives to become!