Go Green, Evergreen that is! 3 steps you can take to ensure you are Creating Evergreen Content!
Writing a regular stream of fresh articles is critical to your article marketing (or blogging) success. However, it’s also important to make your articles as “evergreen” as possible, with content that stays fresh and useful long after you publish it. Being sensitive to how your articles could be read in the upcoming years will help keep them from eventually becoming stale, irrelevant pieces of text.
Most publishers that you are trying to attract with your articles prefer evergreen content as well, for a very clear reason. Evergreen content makes your articles (or postings) more useful to their readers for a longer period, and they can spend less of their own time pulling out stale content. So if done correctly, your articles might live on for years and years on a publisher’s website..
How to write timeless, evergreen content
Showing posts with label professional blogging. Show all posts
Showing posts with label professional blogging. Show all posts
Monday, April 26, 2010
Sunday, December 13, 2009
So, How Many Blogs Are There, Anyway?
At Hat Trick Associates, we are often asked by those interested in web content creation about the number of blogs that are currently being followed, or have significant readerships. No one wants to feel as if what they are writing won't be read by anyone online, or the time and resources they are spending on their blog is wasted effort.
Have you ever wondered how many blogs there are in 2010? Perhaps like some you have thought that there are just too many current blogs for you to even bother with creating your own, or to build a following for what YOU have to say? The answer is simple: YES, you should create a blog!
First, it should be noted that search engine optimization strategies and best practices can help tilt the field into your favor. Employing good SEO tactics can provide even the smallest business owner or part-time blogger with the tools that they need to compete online with some of the largest companies around. And because of low (or non-existent) barriers to entry, anyone can begin blogging.
It should also be noted that many of those blogs that exist today, won't be around tomorrow! Apathy, shifts in time and resources, companies that go out of business and other personnel moves effectively "kill" thousands of blogs every year! And just because there are established leaders within your field, that doesn't mean that your voice should be any less insightful or valuable to potential readers. And what if you don't have the time or resources to write your own professional blog? Companies like Hat Trick Associates exist to help give a voice to your organization, and allow you to begin establishing you and your company as the kind of "trusted experts" that every business strives to become!
Have you ever wondered how many blogs there are in 2010? Perhaps like some you have thought that there are just too many current blogs for you to even bother with creating your own, or to build a following for what YOU have to say? The answer is simple: YES, you should create a blog!
First, it should be noted that search engine optimization strategies and best practices can help tilt the field into your favor. Employing good SEO tactics can provide even the smallest business owner or part-time blogger with the tools that they need to compete online with some of the largest companies around. And because of low (or non-existent) barriers to entry, anyone can begin blogging.
It should also be noted that many of those blogs that exist today, won't be around tomorrow! Apathy, shifts in time and resources, companies that go out of business and other personnel moves effectively "kill" thousands of blogs every year! And just because there are established leaders within your field, that doesn't mean that your voice should be any less insightful or valuable to potential readers. And what if you don't have the time or resources to write your own professional blog? Companies like Hat Trick Associates exist to help give a voice to your organization, and allow you to begin establishing you and your company as the kind of "trusted experts" that every business strives to become!
Monday, November 16, 2009
Online, "Content is King." But Why? And How Can You Distribute Your Web Content?
Content is King
You’ve undoubtedly heard the phrase before. And it makes perfect sense when you consider that your content is the thing that attracts your customers to your product or service, and then retains their attention. With clear, concise and compelling information about your company, your products and your services, presented in the most effective and efficient way, you hope to move the visitor to view your offering in a favorable way, and then take action as they make their purchasing decision.
Obviously the primary goal of your online content should always be to drive these key purchasing decisions and responses, since after all, this is the reason you’re in business, right? But there is an added benefit to having great content online. You are also affecting future inquiries and sales by virtue of improving your online search engine ranking, or SEO (search engine optimization) results when you have great content.
The algorithms used by Google, Yahoo, Bing etc. are far too complex and have too many variables to be discussed in an article of this length, but suffice it to say that the quality of your content - meaning the inclusion of keywords that are relevant to your product category and the frequency of their use - as well as the number of external links from other online sources to your content AND the frequency of your web updates or postings are all quite important for creating a good SEO ranking for your website. And the higher your score, the more likely it is that you will be found in “organic” search engine results and be higher up on the list of results – which means more visitors to your site, and which also means more business for you.
There are a number of effective ways to create and share your content online. The most important categories are:
E-NEWS
E-Newsletters, or email marketing, are one great way to share valuable information, advice, special promotions and offers with your customers and prospects. This method is dependent on you having a good list of email addresses, of course. (If you do not track email addresses for your customers or business contacts, now is a great time to start! This list is one of your most valuable resources for future business.)
There are a number of tips and tricks that you can employ to increase the “open” rate of your email newsletter, and then the “click” rate, or those that actually take action after reading your message. Most distribution vendors also provide valuable information not only on open and click thrus, but also things like email address bounces and unsubscribes. Other details such as the subject line, the use of graphics, and keeping important links “above the fold” in your message can increase your readership and your response rates.
PROFESSIONAL BLOGS
For those that do not have a viable list of email addresses for their customers, a professional blog is another way to communicate with the masses and get the word out about your service or product. A well written blog can establish you as an expert within your business category, a “trusted advisor” that readers will consult before making their purchasing decisions.
Promoting your blog is vital. Not only should your official blog be prominently featured (and hosted) on your website, but also social media sites and other online venues. (Why host on your website, as opposed to a blogging site like blogger.com? Because you want the “juice,” or the boost in SEO score, to apply to YOUR website, not the website of an external entity. We have the capability at Hat Trick Associates to install a WordPress blogging script and interface within your website, to generate the additional web content benefits for your own site and not someone else’s.)
One of the many great aspects of a blog is the ability to receive comments back from your readership, which creates a more collaborative and interactive environment for your communications. This type of feedback is vital to understanding the changing wants and needs of your customer base, and responding appropriately.
SOCIAL NETWORKS – FACEBOOK, TWITTER, LINKEDIN
Social networking sites can be another important and growing tool in distributing your content online. Facebook fan pages, Twitter feeds and other networking sites such as company pages on LinkedIn provide a great platform not only to connect and communicate with your customer base, but also gives them the opportunity to provide feedback and spread the message about your organization to all of the other connections they have on these social media sites. And the usage of these sites is rapidly increasing, and not just among the younger generations. The fastest growing segment on Facebook you may wonder? Women over the age of 55.
HAT TRICK ASSOCIATES: WE. CREATE. CONTENT.
Hat Trick Associates specializes in the creation and distribution of web content. Whether it be a custom E-Newsletter template and unique content researched and written every month for each issue; a professional blog created for you, with 100% original blog posts researched and written for you and published on a pre-determined schedule; or a social networking account such as a Facebook fan page or Twitter feed set up and content-managed for you, Hat Trick Associates can help!
We also create web page copy and can build a new site for you from the ground up, from the creation of an original sitemap to the content and links needed for every page within your new website.
Not only do we offer top-notch research and writing capabilities for web content, but the Hat Trick Associates team also includes an expert and award winning graphic designer, with many years of agency Art Direction and expertise. We offer complete web design, development and hosting services, including our new Content Management Made Easy website option. To see our demo website please visit: content managed websites.
We also have a resident SEO specialist with years of extensive search engine ranking experience, knowledge and expertise to help with more detailed initiatives, like major link-building campaigns and submissions to thousands of web directories.
You will also find our pricing structure to be quite attractive for content of our quality, especially for those that have utilized expensive (and these days, less effective) traditional print advertising or marketing and sales collateral in the past.
Please visit www.hattrickassociates.com for more information about our services and your many content options, and for access to our official blog and Twitter feed.
You’ve undoubtedly heard the phrase before. And it makes perfect sense when you consider that your content is the thing that attracts your customers to your product or service, and then retains their attention. With clear, concise and compelling information about your company, your products and your services, presented in the most effective and efficient way, you hope to move the visitor to view your offering in a favorable way, and then take action as they make their purchasing decision.
Obviously the primary goal of your online content should always be to drive these key purchasing decisions and responses, since after all, this is the reason you’re in business, right? But there is an added benefit to having great content online. You are also affecting future inquiries and sales by virtue of improving your online search engine ranking, or SEO (search engine optimization) results when you have great content.
The algorithms used by Google, Yahoo, Bing etc. are far too complex and have too many variables to be discussed in an article of this length, but suffice it to say that the quality of your content - meaning the inclusion of keywords that are relevant to your product category and the frequency of their use - as well as the number of external links from other online sources to your content AND the frequency of your web updates or postings are all quite important for creating a good SEO ranking for your website. And the higher your score, the more likely it is that you will be found in “organic” search engine results and be higher up on the list of results – which means more visitors to your site, and which also means more business for you.
There are a number of effective ways to create and share your content online. The most important categories are:
E-NEWS
E-Newsletters, or email marketing, are one great way to share valuable information, advice, special promotions and offers with your customers and prospects. This method is dependent on you having a good list of email addresses, of course. (If you do not track email addresses for your customers or business contacts, now is a great time to start! This list is one of your most valuable resources for future business.)
There are a number of tips and tricks that you can employ to increase the “open” rate of your email newsletter, and then the “click” rate, or those that actually take action after reading your message. Most distribution vendors also provide valuable information not only on open and click thrus, but also things like email address bounces and unsubscribes. Other details such as the subject line, the use of graphics, and keeping important links “above the fold” in your message can increase your readership and your response rates.
PROFESSIONAL BLOGS
For those that do not have a viable list of email addresses for their customers, a professional blog is another way to communicate with the masses and get the word out about your service or product. A well written blog can establish you as an expert within your business category, a “trusted advisor” that readers will consult before making their purchasing decisions.
Promoting your blog is vital. Not only should your official blog be prominently featured (and hosted) on your website, but also social media sites and other online venues. (Why host on your website, as opposed to a blogging site like blogger.com? Because you want the “juice,” or the boost in SEO score, to apply to YOUR website, not the website of an external entity. We have the capability at Hat Trick Associates to install a WordPress blogging script and interface within your website, to generate the additional web content benefits for your own site and not someone else’s.)
One of the many great aspects of a blog is the ability to receive comments back from your readership, which creates a more collaborative and interactive environment for your communications. This type of feedback is vital to understanding the changing wants and needs of your customer base, and responding appropriately.
SOCIAL NETWORKS – FACEBOOK, TWITTER, LINKEDIN
Social networking sites can be another important and growing tool in distributing your content online. Facebook fan pages, Twitter feeds and other networking sites such as company pages on LinkedIn provide a great platform not only to connect and communicate with your customer base, but also gives them the opportunity to provide feedback and spread the message about your organization to all of the other connections they have on these social media sites. And the usage of these sites is rapidly increasing, and not just among the younger generations. The fastest growing segment on Facebook you may wonder? Women over the age of 55.
HAT TRICK ASSOCIATES: WE. CREATE. CONTENT.
Hat Trick Associates specializes in the creation and distribution of web content. Whether it be a custom E-Newsletter template and unique content researched and written every month for each issue; a professional blog created for you, with 100% original blog posts researched and written for you and published on a pre-determined schedule; or a social networking account such as a Facebook fan page or Twitter feed set up and content-managed for you, Hat Trick Associates can help!
We also create web page copy and can build a new site for you from the ground up, from the creation of an original sitemap to the content and links needed for every page within your new website.
Not only do we offer top-notch research and writing capabilities for web content, but the Hat Trick Associates team also includes an expert and award winning graphic designer, with many years of agency Art Direction and expertise. We offer complete web design, development and hosting services, including our new Content Management Made Easy website option. To see our demo website please visit: content managed websites.
We also have a resident SEO specialist with years of extensive search engine ranking experience, knowledge and expertise to help with more detailed initiatives, like major link-building campaigns and submissions to thousands of web directories.
You will also find our pricing structure to be quite attractive for content of our quality, especially for those that have utilized expensive (and these days, less effective) traditional print advertising or marketing and sales collateral in the past.
Please visit www.hattrickassociates.com for more information about our services and your many content options, and for access to our official blog and Twitter feed.
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